4 BIG lessons I learnt form the Open Golf Champs…
It’s been a super busy week for me.
We went away for our summer holiday last week and as a result as is usually the case with holidays, the week before was manic trying to get things ready for the holiday and the week after is even busier catching up on things from the week you missed!
But it’s worth it to spend time away and relax.
To reflect on the year gone by so far.
To spend time with my other half is always fun…
But today I wanted to share something with you.
In July I went to the Golf Open with my dad. We both enjoy golf, he plays and I try!
Having never been to the Open before it was a new experience and just like many big sporting occasions it didn’t disappoint.
The golf was another level, with Rory McIlroy lifting the trophy at the end of the weekend.
But was was interesting to me almost as much as that was looking at the way the event was run.
The scale of things in general was just really impressive. Tens of thousands of people. High profile athletes and sponsors. Everything flowed really well.
There were literally thousands of people working there, from the people selling burgers to the people managing the golfers to the bus drivers, the list goes on.
You can’t build something big on your own. It’s inspiring the people around you to build it with you that matters.
And then there was all the companies that were involved in the running of the event. Supplying food, clothing to sell etc. Sponsors with their names branded all over the place.
The thing that really struck me was just how many of these companies originated from just one or two people. There were literally dozens of recognised brands that featured the name of their originator.
Think of the fashion brands Chanel, Gucci, Boss etc etc.
Of course there are Starbucks, Rolex and dozens of others that don’t choose this pathway.
But for me it’s simple. If you aren’t prepared to put your name to it you don’t believe in it enough. It’s that simple.
Now I’m not saying your name has to be in the brand name itself (although it might be an idea), but you need to be able to stand up and speak about what you do with conviction. You need to put your personality, your drive and your vision into what you do.
If you aren’t prepared to do this why would anyone invest in you.
Why would prospective clients come to you over the next guy?
It’s not just about shouting, but you need to be heard and you need to have a message.
And when I look at these brands that we take for ganged now you realise that they’ve taken decades to build to that level.
Decades of consistent forward motion.
Of overcoming the obstacles, zigging and zagging their way forwards.
It’s not an overnight success.
And finally let’s look at the quality.
The global brands build with quality. They are experts in what they do and it all stems from this quality. Not blagging. The expertise comes first.
So the lessons are there for me and for all of us I think.
1. Continued development of your expertise.
2. Think of the long game (not golf related) and move forwards consistently.
3. Believe in what your doing enough to stand up and shout about it, maybe even put your name INTO it.
4. Don’t go alone. It’s just not possible.
Let me leave you with a question to think about.
How many of these 4 areas are you really addressing and committing to?
Do you need to re evaluate what you’re doing and find something you really believe in?
Are you trying to do it all by yourself?
Important learnings for me just from this one weekend.
Thanks for reading folks and drop me a message with your thoughts.